|About the Book|
You will find nothing new in this book...Still I am sure it will be SURPRISINGLY NEW for most business professionals!Over the past years, communication has evolved from broadcasting your message to really connecting with your audience. ThisMoreYou will find nothing new in this book...Still I am sure it will be SURPRISINGLY NEW for most business professionals!Over the past years, communication has evolved from broadcasting your message to really connecting with your audience. This evolution has an impact on the way we need to communicate. Unfortunately, most managers have failed to evolve along.Traditional communication no longer works. Organizations, brands and their leaders need to change the way they communicate today. The gap between what they want to communicate and what people actually take in gets bigger every day.It’s a whole new world out there. And to make it in this new world, you need a whole new story! Catch it. Create it. And connect it to this new hyper-connected world._________________________________PRAISE FOR No Story, No Fans:In this book Raf graciously shares his own enlightening journey through the land of story and the connections they can create, and even better, shows you how you can discover and share your best stories too. He knows how stories can help your efforts and how they can hurt and he shows you how to enhance the former and avoid the latter. If you’re struggling to make sense of this new world of social business Raf’s book will help to understand it and give you a solid grounding in how to use stories to engage your customers and change their lives as well as your own.” (Gregg Morris, Curator of Story and Narrative)---------------“It is a FANTASTIC and WONDERFUL book. I adore you, and as much as I expected, and I knew I would love it, I underestimated how good this book would be. This makes successful application of storytelling now only a matter of reading No Story. No Fans., and following your guidance. It’s clear you have gleaned from your own expertise as well as other experts’ decades of awkward trials and errors learning the secrets of storytelling. I myself, struggled for fifteen years and your readers get all the answers in one book, I’m glad for them. Lucky buggers!” (Annette Simmons, Author of The Story Factor)---------------No Story. No Fans. is a great primer for you start thinking about everything in the context of a story.” (Mitch Joel, President of Twist Image)---------------“For storytellers the world over - this book strikes so many chords, it will make your heart sing!” (Leanne White, University of New England)---------------“Raf Stevens No Story. No Fans. dives deeper into the role of storytelling in business. He acts as editor and idea-maker: providing us with some real, tangible ways that you can utilize storytelling for impact. Bringing together ideas and examples from leading practitioners, Raf has helped present new paradigms for creating meaning, value and, ultimately, stronger connection with people. It’s an important read for anyone desiring to lead a business toward success in today’s environment where it’s not enough to simply “sell” to potential customers, but to forge relationships with them as “fans.” (Sharlene Sones, Founder of BrandStoria)---------------“Raf Stevens has created a remarkable compendium on the value of storytelling as “the New Trade.” In an attractive, accessible, reader-friendly volume with many extras (QR codes!), he frames the book as “start of a conversation” rather than a how-to- yet he offers tons of how-to suggestions. Raf also includes the thought leadership of the most brilliant luminaries in the storytelling world. The chapter on ROI of storytelling is a treasure unto itself.